A brand true to its name that is famed for 100% animal-free, cruelty-free products, Save The Duck is a business at the forefront of sustainability. They’ve formerly received a B CORP certification in July 2019 and are the first Italian fashion brand to do so, which is an impressive feat. Whether you’re environmentally conscious or you like fashion (or perhaps both!) Save The Duck’s new fall collection won’t fail to disappoint.
Save The Duck & the Elements
As always, the theme that stands at the core of inspiration behind their designs is nature. This year, Save The Duck focuses on four of the most widely known elements–earth, fire, air, and water.
So, what do each of these elements signify? Earth represents the commitment that Save The Duck holds to supporting the environment; fire is synonymous with heat and thermal efficiency. This element symbolizes Save The Duck’s ideals of designing clothing that warms and comforts people effectively.
In contrast, the air is reminiscent of a sense of lightness which signifies the portability and weight of Save The Duck’s products. Finally, water takes on meaning for Save The Duck as a liquid that slides off waterproof garments and items. Many Save The Duck clothing items are manufactured in “Gore-Tex,” a breathable and waterproof textile that lets sweat out but stops rain from getting in.
This fall’s collection includes more basic quilted products for men, items of clothing that have been tweaked for a more distinctive style unique to the brand. This year, the collection features simple but effective shades of navy, light blue, grey, yellow, and green, all bright and lively hues atypical of nature.
Another highly anticipated component of Save The Duck’s fall collection is the Recycled line and the Recy textiles, two collections that make good use of recycled materials fashionably and artistically. Together, they reinforce Save The Duck’s environmentally friendly image.
Save The Duck’s Bee Campaign
Bees are what make the world go round. Without them, it would be no exaggeration to say the food chain would collapse–which means that their absence would inevitably affect humans too. The creative director of Save The Duck, Marco Rubiola, has photographed a series of images with models exhibiting some of Save The Duck’s most famed articles of clothing.
Like Save The Duck’s new fall collection, the bee campaign consists of a similar color palette with yellow, blue, green, and grey. The jackets worn in this campaign are also of a similar yet distinctive minimalist style unique to Save The Duck. The most jarring difference between the two campaigns would have to be the bees. Each photoshoot in Save the Duck’s bee campaign has lots of bees involved to send the message that bees consist of an integral part of our ecosystem no matter what. Rubiola is suggesting that it’s time to start devoting more attention to our only earth and fashion!