Ray-Ban Icons Campaign: Through the Lens of Timeless Cool

The Fashionisto

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Published February 7, 2024

Valentin Caron exudes classic cool in Ray-Ban's black and white advertisement, donning timeless Clubmaster eyeglasses and a leather jacket.Pin
Valentin Caron exudes classic cool in Ray-Ban’s black-and-white advertisement, donning timeless Clubmaster eyeglasses and a leather jacket. Photo: Lucrezia Ganazzoli / Ray-Ban

The Ray-Ban Icons campaign is a resounding affirmation of style that transcends time. Captured through the lens of photographer Lucrezia Ganazzoli, the advertisement paints a portrait of poise and self-assurance.

The monochromatic theme is a canvas, allowing the iconic eyewear to command attention. With Valentin Caron and Adamu Bulus as the subjects, the campaign celebrates the timeless appeal of Ray-Ban’s signature pieces, including the Clubmaster eyeglasses and aviator sunglasses.

Ray-Ban Icons Campaign

Adamu Bulus makes a bold statement in Ray-Ban's black-and-white ad, sporting sleek black frames with a modern silhouette.Pin
Adamu Bulus makes a bold statement in Ray-Ban’s black-and-white ad, sporting sleek black frames with a modern silhouette. Photo: Lucrezia Ganazzoli / Ray-Ban

Art director Fedra Malara orchestrates a visual narrative that is both contemporary and classic. The styling by Sissy Vian, featuring sleek leather jackets and refined turtlenecks, complements the cool aesthetic of the eyewear.

Each frame is presented as a fashion accessory and an integral component of an individual’s style identity. The campaign skillfully showcases the versatility of Ray-Ban icons, from the sophisticated black frame eyeglasses to the distinct round frame sunglasses, each pair asserting its character within the collection.

Valentin Caron channels edgy sophistication in Ray-Ban's campaign, featuring the iconic aviator sunglasses.Pin
Valentin Caron channels edgy sophistication in Ray-Ban’s campaign, featuring the iconic aviator sunglasses. Photo: Lucrezia Ganazzoli / Ray-Ban

Ray-Ban’s tactile details, from the aviators’ delicate metalwork to the bold contours of the Clubmasters, are highlighted with exceptional clarity. With a nod to the past yet firmly rooted in the present, this campaign invites onlookers to find their classics amidst the modernity of today’s fashion landscape.

Adamu Bulus embodies effortless cool in Ray-Ban's campaign, featuring round metal sunglasses.Pin
Adamu Bulus embodies effortless cool in Ray-Ban’s campaign, featuring round metal sunglasses. Photo: Lucrezia Ganazzoli / Ray-Ban

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