In the latest campaign from Ray-Ban, international music sensation Maluma takes center stage, introducing the Ray-Ban Meta smart glasses collection to a global audience. The advertisement, a blend of style and technology, presents a hands-free digital experience designed to reshape how we interact with our surroundings.
Maluma for Ray-Ban Meta Collection Ad
With a vibrant and unapologetically modern mood, the ad’s imagery captures Maluma’s charismatic presence, adorned in smart glasses, set against backdrops that oscillate between the intimate confines of a car and the textured walls of an urban setting.
His confident gaze, accented by the sleek frames, invites viewers to envision a world where technology enhances every moment without intruding upon it.
The Ray-Ban Meta smart glasses are a fashion statement and a technological leap forward. As shown in the campaign, these glasses empower the wearer to capture and share life’s moments with a 12MP camera and 1040p video capability.
Furthermore, they facilitate phone calls and leverage AI while maintaining the iconic Ray-Ban aesthetic. The advertisement cleverly reflects the product’s dual nature, where the tech-savvy features are highlighted subtly yet impactfully, emphasizing the idea of “connecting without distraction.”
Reflecting on the campaign’s narrative, Maluma’s Ray-Ban Meta advertisement offers a unique point-of-view experience, aligning with his successful Don Juan world tour, including a pivotal performance at Madison Square Garden.
The ad suggests a day in the life of Maluma, as seen through the lenses of the smart glasses, inviting viewers to witness the world as he does—dynamic, uninterrupted, and fully immersed.
With prices starting at $299, the Ray-Ban Meta smart glasses collection is available for those looking to mimic Maluma’s style.
