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You are here: Home / Fashion / Campaigns / Kenneth Guidroz Jr. Fronts POLO Red Extreme Fragrance Campaign

Kenneth Guidroz Jr. Fronts POLO Red Extreme Fragrance Campaign

Published on April 11, 2017
Kenneth Guidroz Jr. stars in Ralph Lauren's POLO Red Extreme fragrance campaign.
Kenneth Guidroz Jr. stars in Ralph Lauren’s POLO Red Extreme fragrance campaign.

Ralph Lauren enlists Kenneth Guidroz Jr. as the star of its POLO Red Extreme fragrance campaign. Photographer Bruce Weber captures the outing, which features Kenneth in a black leather moto jacket. Kenneth’s rugged image perfectly captures the spirit of POLO Red Extreme. The brand positions the cologne as a mix of speed, adrenaline, and seduction. Made for the inner thrill-seeker, the fragrance combines spicy red saffron, deep redwood, and fresh red grapefruit.

Related: Ralph Lauren Taps Luke Bracey as Face of POLO Red Campaign

Ralph Lauren POLO Red Extreme Fragrance Campaign

Ralph Lauren POLO Red Extreme Fragrance Artwork
Ralph Lauren POLO Red Extreme Fragrance Artwork
Bruce Weber photographs Kenneth Guidroz Jr. and Luke Bracey for POLO Ralph Lauren's Red fragrance line.
Bruce Weber photographs Kenneth Guidroz Jr. and Luke Bracey for POLO Ralph Lauren’s Red fragrance line.

Video: Kenneth Guidroz Jr. for Ralph Lauren POLO Red Extreme

Filed Under: Campaigns, Fragrance

  • Fashion Label : Ralph Lauren
  • Photographer : Bruce Weber
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