Ralph Lauren enlists Kenneth Guidroz Jr. as the star of its POLO Red Extreme fragrance campaign. Photographer Bruce Weber captures the outing, which features Kenneth in a black leather moto jacket. Kenneth’s rugged image perfectly captures the spirit of POLO Red Extreme. The brand positions the cologne as a mix of speed, adrenaline, and seduction. Made for the inner thrill-seeker, the fragrance combines spicy red saffron, deep redwood, and fresh red grapefruit.