Premium by Jack & Jones taps Adam Katz Sinding of Le 21ème fame to star in its spring-summer 2016 campaign. The street style photographer links up with the brand in mid-Jutland, Denmark for the advertisement, which was lensed by Jonas Danholt. Styled by Sebastian Machado for the occasion, Sinding is captured in relaxed images, showcasing Premium by Jack & Jones’ firm grasp on modern tailored essentials. / Grooming by Josephine Mai.
Premium by Jack & Jones Spring/Summer 2016 Campaign
Discussing the collaboration, Premium by Jack & Jones design manager Winnie Andersen shares, “Adam was perfect. For him, it represented a homecoming of sorts, and I think you can see that emotion in the images. It’s great for us. He has a respected body of work within fashion, looks great on camera and has a lifestyle that feels right for the brand.”
Interview: Adam Katz Sinding for Premium by Jack & Jones
Premium by Jack & Jones Spring/Summer 2016 Lookbook
Model Bastiaan Van Gaalen is front and center for Premium by Jack & Jone’s spring-summer 2016 lookbook. Representing the brand’s modern gentleman, Bastiaan dons a contemporary wardrobe, reflective of Premium by Jack & Jones’ reworked classics. Embracing a sartorial edge, Bastiaan is photographed in trim suiting, but also shows a casual angle with essentials such as the cotton t-shirt.