Prada’s Surreal Summer 2024: Reinterpreted Classics

The Fashionisto

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Published May 30, 2024

Posing with a leather tote bag, Pierrick Grégoire wears a printed short-sleeve shirt for Prada's summer 2024 campaign.Pin
Posing with a leather tote bag, Pierrick Grégoire wears a printed short-sleeve shirt for Prada’s summer 2024 campaign. Photo: Mark Kean / Prada

Life is reimagined as a striking painting in Prada’s summer 2024 campaign, beautifully captured by photographer Mark Kean. Models Pierrick Grégoire, Ayo Hassan, Finlay Robinson, and Hamin Yu become the focal points of this surreal and artistic outing.

Prada Summer 2024 Campaign

Ayo Hassan makes a statement with Prada's crochet tote bag for the brand's summer 2024 ad.Pin
Ayo Hassan makes a statement with Prada’s crochet tote bag for the brand’s summer 2024 ad. Photo: Mark Kean / Prada

Olivier Rizzo styles each model, bringing Prada’s vision of avant-classicism to life, imagining chic summer holidays through timeless yet contemporary designs.

Finlay Robinson sports a printed short set with a blazer and Prada's crochet Brique bag for the brand's summer 2024 campaign.Pin
Finlay Robinson sports a printed short set with a blazer and Prada’s crochet Brique bag for the brand’s summer 2024 campaign. Photo: Mark Kean / Prada

Prada’s summer looks are a blend of traditional charm and modern flair. Printed cotton shirts paired with Bermuda shorts offer a breezy, relaxed vibe perfect for warm days. The collection also features distinctive crochet bags and slip-on shoes, infusing a touch of craft and ease into the lineup.

Hamin Yu wears a cashmere polo with jeans and a black crochet tote bag for Prada's summer 2024 campaign.Pin
Hamin Yu wears a cashmere polo with jeans and a black crochet tote bag for Prada’s summer 2024 campaign. Photo: Mark Kean / Prada

A standout element is the low-slung, relaxed pants, which boldly reveal Prada’s boxer shorts—a look that has gained recent attention, notably embraced by singer Troye Sivan at the Cannes Film Festival.

Sporting tortoiseshell sunglasses, Pierrick Grégoire fronts Prada's summer 2024 campaign. Pin
Sporting tortoiseshell sunglasses, Pierrick Grégoire fronts Prada’s summer 2024 campaign. Photo: Mark Kean / Prada

Altogether, Prada’s campaign aesthetic is refined and playful, with a palette juxtaposing soft, pastel backdrops against the bold prints and textures of the clothing. Kean’s photographs, set against still-life-inspired scenes with vases of white tulips, amplify the ad’s surreal ambiance, blending art and fashion for a distinct Prada look.


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