Prada’s Surreal Summer 2024: Reinterpreted Classics

The Fashionisto

/

Published May 30, 2024

Posing with a leather tote bag, Pierrick Grégoire wears a printed short-sleeve shirt for Prada's summer 2024 campaign.Pin
Posing with a leather tote bag, Pierrick Grégoire wears a printed short-sleeve shirt for Prada’s summer 2024 campaign. Photo: Mark Kean / Prada

Life is reimagined as a striking painting in Prada’s summer 2024 campaign, beautifully captured by photographer Mark Kean. Models Pierrick Grégoire, Ayo Hassan, Finlay Robinson, and Hamin Yu become the focal points of this surreal and artistic outing.

Prada Summer 2024 Campaign

Ayo Hassan makes a statement with Prada's crochet tote bag for the brand's summer 2024 ad.Pin
Ayo Hassan makes a statement with Prada’s crochet tote bag for the brand’s summer 2024 ad. Photo: Mark Kean / Prada

Olivier Rizzo styles each model, bringing Prada’s vision of avant-classicism to life, imagining chic summer holidays through timeless yet contemporary designs.

Finlay Robinson sports a printed short set with a blazer and Prada's crochet Brique bag for the brand's summer 2024 campaign.Pin
Finlay Robinson sports a printed short set with a blazer and Prada’s crochet Brique bag for the brand’s summer 2024 campaign. Photo: Mark Kean / Prada

Prada’s summer looks are a blend of traditional charm and modern flair. Printed cotton shirts paired with Bermuda shorts offer a breezy, relaxed vibe perfect for warm days. The collection also features distinctive crochet bags and slip-on shoes, infusing a touch of craft and ease into the lineup.

Hamin Yu wears a cashmere polo with jeans and a black crochet tote bag for Prada's summer 2024 campaign.Pin
Hamin Yu wears a cashmere polo with jeans and a black crochet tote bag for Prada’s summer 2024 campaign. Photo: Mark Kean / Prada

A standout element is the low-slung, relaxed pants, which boldly reveal Prada’s boxer shorts—a look that has gained recent attention, notably embraced by singer Troye Sivan at the Cannes Film Festival.

Sporting tortoiseshell sunglasses, Pierrick Grégoire fronts Prada's summer 2024 campaign. Pin
Sporting tortoiseshell sunglasses, Pierrick Grégoire fronts Prada’s summer 2024 campaign. Photo: Mark Kean / Prada

Altogether, Prada’s campaign aesthetic is refined and playful, with a palette juxtaposing soft, pastel backdrops against the bold prints and textures of the clothing. Kean’s photographs, set against still-life-inspired scenes with vases of white tulips, amplify the ad’s surreal ambiance, blending art and fashion for a distinct Prada look.


Recent Updates

Filippa K Fine-Tunes Wardrobe Staples for Spring 2025

Filippa K Fine-Tunes Wardrobe Staples for Spring 2025

Filippa K unveils its spring-summer 2025 collection with a refined approach to modern essentials. Curated by creative lead Anna Teurnell, ...
Stone Island Spotlights Culture & Innovation for Spring 2025

Stone Island Spotlights Culture & Innovation for Spring 2025

Stone Island’s spring-summer 2025 campaign unveils a compelling fusion of style, innovation, and cultural depth. This season, the brand explores ...
Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone’s Spring 2025 Campaign Channels a NY Attitude

Rag & Bone embraces the essence of New York in its spring 2025 campaign, channeling the city’s raw energy and ...
Zac Efron Defines Cool in Police Spring 2025 Campaign

Zac Efron Defines Cool in Police Spring 2025 Campaign

Police taps into star power for its spring-summer 2025 campaign. Known for its bold eyewear designs, the brand partners with ...
Giorgio Armani Reframes Elegance for Spring 2025 Campaign

Giorgio Armani Reframes Elegance for Spring 2025 Campaign

Giorgio Armani’s spring-summer 2025 campaign unveils a vision of effortless elegance. Captured by photographer Robin Galiegue, the advertisement blends dreamlike ...
AMIRI Partners with Maison MIHARA YASUHIRO for Sneakers

AMIRI Partners with Maison MIHARA YASUHIRO for Sneakers

AMIRI and Maison MIHARA YASUHIRO come together in a bold creative partnership, unveiling a limited-edition sneaker that blends their iconic ...