Prada’s fall-winter 2022 campaign features yet another star-studded cast. The Italian label shows off its latest clothing with actors who, according to the brand, “have helped shape twenty-first century cinema.” In beautiful black-and-white images shot by photographer David Sims, Jeff Goldblum, Rami Malek, and Damson Idris share the spotlight.
Prada Fall/Winter 2022 Campaign
Prada approaches its celebrity-fronted ad intending to showcase stars in a way that provides a fresh perspective–a new narrative. Prada pairs portraits of Jeff Goldblum, Rami Malek, and Damson Idris by David Sims with still-life photos of objects that have meaning for the actors this season. Goldblum, Malek, and Idris have the power to tell their own stories and write their scripts in this fashion.
For Prada’s fall-winter 2022 advertising, creative director Ferdinando Verderi and photographer David Sims collaborate. The season continues the “Prada Stories” concept, with Jeff Goldblum, Rami Malek, and Damson Idris sharing facets of their personalities that sync with the fashion house’s DNA. Goldblum, Malek, and Idris wear statement tailoring with head-turning touches, reflecting Prada’s character of tradition and playful quirkiness.