Prada Campaign Men Fall 2022 Jeff Goldblum Rami Malek

Prada enlists Rami Malek as the star of its fall-winter 2022 men's campaign. — Prada enlists Rami Malek as the star of its fall-winter 2022 men’s campaign. Photo Credit: Prada / David Sims

Prada’s fall-winter 2022 campaign features yet another star-studded cast. The Italian label shows off its latest clothing with actors who, according to the brand, “have helped shape twenty-first century cinema.” In beautiful black-and-white images shot by photographer David Sims, Jeff Goldblum, Rami Malek, and Damson Idris share the spotlight.

Jeff Goldblum Prada Campaign Men Fall 2022 — Making a sartorial statement, Jeff Goldblum fronts Prada’s fall-winter 2022 campaign for men. Photo Credit: Prada / David Sims

Jeff Goldblum, Rami Malek & Damson Idris Front Prada Fall '22 Campaign — Prada’s fall-winter 2022 campaign for men starring Jeff Goldblum, Damson Idris, and Rami Malek, alongside still-life images of meaning for the actors. Photo Credit: Prada / David Sims

Damson Idris Leather Coat Prada Campaign Men Fall 2022 — Damson Idris wears a double-breasted leather coat for Prada’s fall-winter 2022 campaign for men. Photo Credit: Prada / David Sims

Prada Fall/Winter 2022 Campaign

Prada approaches its celebrity-fronted ad intending to showcase stars in a way that provides a fresh perspective–a new narrative. Prada pairs portraits of Jeff Goldblum, Rami Malek, and Damson Idris by David Sims with still-life photos of objects that have meaning for the actors this season. Goldblum, Malek, and Idris have the power to tell their own stories and write their scripts in this fashion.

Rami Malek Double-breasted Suit Prada Campaign Men Fall 2022 — Rami Malek hits the photo studio as the star of Prada’s fall-winter 2022 campaign for men. Photo Credit: Prada / David Sims

For Prada’s fall-winter 2022 advertising, creative director Ferdinando Verderi and photographer David Sims collaborate. The season continues the “Prada Stories” concept, with Jeff Goldblum, Rami Malek, and Damson Idris sharing facets of their personalities that sync with the fashion house’s DNA. Goldblum, Malek, and Idris wear statement tailoring with head-turning touches, reflecting Prada’s character of tradition and playful quirkiness.