Prada unveils its new Nonconformists campaign. The advertisement features models photographed prior the label’s fall-winter 2017 show. Appearing before the lens of photographer Willy Vanderperre, the cast wears looks from Prada’s upcoming collection. Prada describes the minimal, stripped down outing.
The Italian fashion house notes, “These shots present a new sense of intimacy, a conversation between viewer and models. Each is a character in themselves, a persona, expressing their own identity alongside that of the clothes.”
Models such as Clément Chabernaud and Aiden Andrews reunite with Prada for the season. “Cleansed of backdrop or overriding theme or visual treatment, the striking straight-up photographs pull the emphasis purely onto the sitters, and the clothes on their backs.”