Prada unveils its new Nonconformists campaign. The advertisement features models photographed prior the label’s fall-winter 2017 show. Appearing before the lens of photographer Willy Vanderperre, the cast wears looks from Prada’s upcoming collection. Prada describes the minimal, stripped down outing.
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The Italian fashion house notes, “These shots present a new sense of intimacy, a conversation between viewer and models. Each is a character in themselves, a persona, expressing their own identity alongside that of the clothes.”
Models such as ClĂ©ment Chabernaud and Aiden Andrews reunite with Prada for the season. “Cleansed of backdrop or overriding theme or visual treatment, the striking straight-up photographs pull the emphasis purely onto the sitters, and the clothes on their backs.”