Prada Taps Matthew Beard, Billy Howle & Logan Lerman for Spring Ads

January 7, 2016
Matthew Beard fronts Prada's spring-summer 2016 menswear campaign.
Matthew Beard fronts Prada’s spring-summer 2016 menswear campaign.

Prada Spring/Summer 2016 Menswear Campaign

Italian fashion house Prada enlists a trio of up and coming actors to star in its spring-summer 2016 menswear campaign. Photographed by Craig McDean, actors Matthew Beard, Billy Howle and Logan Lerman are captured in dark portraits. The moody images aim to show a vulnerability with a unique power that equates to truth.

Related: Prada Spring/Summer 2016 Collection

Billy Howle fronts Prada's spring-summer 2016 menswear campaign.
Billy Howle fronts Prada’s spring-summer 2016 menswear campaign.
Logan Lerman fronts Prada's spring-summer 2016 menswear campaign.
Logan Lerman fronts Prada’s spring-summer 2016 menswear campaign.
Logan Lerman for Prada's spring-summer 2016 menswear campaign.
Logan Lerman for Prada’s spring-summer 2016 menswear campaign.

Prada Goes Editorial

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Prada’s spring-summer 2016 collection is front and center for a fashion editorial from OUT magazine featuring model Nathaniel Visser.

On the more editorial side, Prada sets the groundwork for a season of boyish and sporty styles. Recently photographed for OUT magazine, Australian model Nathaniel Visser showcased the Italian label’s casual and leather styles for spring.

Prada Spring/Summer 2016 Menswear: Sporty Tailoring

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Matthew Beard’s sporty campaign look hits the runway for Prada’s spring-summer 2016 men’s collection.

Prada makes a cheeky proposal with its spring tailoring. Designer Miuccia Prada offers up a sporty spin on suiting that incorporates short jackets and slouchy tees. Embracing a casual attitude for both everyday and refined dressing, the Prada man is in a style lane of his own.

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Miuccia Prada mixes sporty styles with classic tailoring for spring.
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A charming print updates Prada’s signature sweaters for spring.