Ralph Lauren Fragrances adds POLO Blue Parfum as the newest addition to its roster of must-have scents. The feeling of unrestricted freedom from sailing out on the open ocean is the source of inspiration for the refreshing scent. As a result, POLO Blue reveals a rich and dynamic intensity, combined with the Blue collection’s trademark freshness.
The debut of POLO Blue is marked by the launch of a campaign that features a well-known face. Simon Nessman, who was in an ad for POLO Deep Blue, is back with Ralph Lauren Fragrances as the star of an ad for POLO Blue. Simon is featured in a series of photographs taken by Josh Olins for the POLO Blue campaign.
POLO Blue Fragrance Campaign
As Simon Nessman sails through the open sea for POLO Blue, the top model exemplifies the exuberant energy embodied in the fragrance. POLO Blue echoes the feeling of being near the water. After all, POLO Blue is a blend of recycled oakwood, sparkling citrus, clary sage, smoky vetiver, and patchouli that evokes an aquatic freshness.
Simon Nessman for POLO Deep Blue
Simon Nessman is the ideal individual to represent Ralph Lauren Fragrances, given his role as the face of POLO Deep Blue and, more recently, POLO Blue. Not only is Simon a model, but he is also a conservationist. In a previous interview with Ralph Lauren magazine, the top model discussed how he manages his modeling career alongside his efforts in environmental advocacy.
“I’ve been incorporating my work for the environment into my modeling career more recently,” says Simon Nessman. “Early on, when I got into the fashion industry, I very much had the same ideals and the same interest in environmental studies. But that was in 2007, and I think at that time the industry was less interested in conservation. That’s been changing, and it’s been really positive to watch the fashion industry evolving and taking more responsibility.”