Ralph Lauren Delivers Fresh New Scent POLO Earth

The Fashionisto

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Published May 4, 2022

Models Nakee King, Varsha Thapa, Jegor Venned, and Julia van Os star in the POLO Earth fragrance campaign.Pin
Models Nakee King, Varsha Thapa, Jegor Venned, and Julia van Os star in the POLO Earth Ralph Lauren fragrance campaign.

Ralph Lauren’s new fragrance POLO Earth combines sustainability with gender equality, creating an elegant scent free from animal products and other artificial chemicals. The “new fragrance with a purpose” campaign, starring Jegor VennedJulia van OsNakee King, and Varsha Thapa, is launching with the fresh scent.

A look at the fresh new scent from Ralph Lauren, POLO Earth.Pin
A look at the fresh new scent from Ralph Lauren, POLO Earth.

POLO Earth Ralph Lauren Fragrance Campaign

Cass Bird photographed the ad for POLO Earth, which contains a primary image that conjures a sense of being natural and easygoing. POLO Earth’s campaign stars wear swimwear and POLO essentials, with their hair slicked back from the sea. A warm, earthy color palette reflects a sense of nature. This creative direction is the work of Jack Becht, who has worked on projects for Vogue, Vanity Fair, and the New Yorker.

Related: EUPHORIA’S ANGUS CLOUD TURNS A NEW LEAF AS POLO RALPH LAUREN AMBASSADOR

POLO Earth Ralph Lauren Bottle and PackagingPin
POLO Earth Ralph Lauren Bottle and Packaging

POLO Earth has a zesty undertone with flowery and minty top notes. The base notes include cedar and Haitian vetiver. This scent is suitable for someone looking for a natural perfume devoid of synthetic chemicals. Its citrus and floral tones make it a spring and summer smell rather than an autumn or winter aroma.


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