Ralph Lauren’s new fragrance POLO Earth combines sustainability with gender equality, creating an elegant scent free from animal products and other artificial chemicals. The “new fragrance with a purpose” campaign, starring Jegor Venned, Julia van Os, Nakee King, and Varsha Thapa, is launching with the fresh scent.
POLO Earth Ralph Lauren Fragrance Campaign
Cass Bird photographed the ad for POLO Earth, which contains a primary image that conjures a sense of being natural and easygoing. POLO Earth’s campaign stars wear swimwear and POLO essentials, with their hair slicked back from the sea. A warm, earthy color palette reflects a sense of nature. This creative direction is the work of Jack Becht, who has worked on projects for Vogue, Vanity Fair, and the New Yorker.
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POLO Earth has a zesty undertone with flowery and minty top notes. The base notes include cedar and Haitian vetiver. This scent is suitable for someone looking for a natural perfume devoid of synthetic chemicals. Its citrus and floral tones make it a spring and summer smell rather than an autumn or winter aroma.