Pepe Jeans Celebrates London’s Autumn Charm

The Fashionisto

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Published October 26, 2023

Donning a jean jacket over a check sweater, Luc Defont-Saviard poses against a backdrop of the Tower Bridge in London for Pepe Jeans' fall-winter 2023 campaign. Pin
Donning a jean jacket over a check sweater, Luc Defont-Saviard poses against a backdrop of the Tower Bridge in London for Pepe Jeans’ fall-winter 2023 campaign. Photo: Raul Córdoba / Pepe Jeans

Pepe Jeans showcases an array of classics for its fall-winter 2023 collection, just in time for commemorating its golden jubilee. As the brand hits this milestone, it welcomes models Luc Defont-Saviard and Pranav Bhargav to grace its latest campaign.

Set against the backdrop of London’s cherished landmarks, Luc and Pranav are captured by photographer Raul Córdoba. The images bring forth a vivid juxtaposition of the city’s iconic beauty with the contemporary allure of the season’s attire.

Pepe Jeans Fall/Winter 2023 Campaign

Models Luc Defont-Saviard and Pranav Bhargav appear in Pepe Jeans' fall-winter 2023 campaign.Pin
Models Luc Defont-Saviard and Pranav Bhargav appear in Pepe Jeans’ fall-winter 2023 campaign. Photo: Raul Córdoba / Pepe Jeans

Reflecting on the vibrant charm of the capital, the campaign mirrors the season’s palette. As autumn leaves drift and the early winter chill sets in, Pepe Jeans curates a collection that is both comprehensive and stylish.

Pranav Bhargav is a smart vision in a sweater, flannel shirt, parka, and jeans for Pepe Jeans' fall-winter 2023 campaign. Pin
Pranav Bhargav is a smart vision in a sweater, flannel shirt, parka, and jeans for Pepe Jeans’ fall-winter 2023 campaign. Photo: Raul Córdoba / Pepe Jeans

Catering to the evolving needs of contemporary menswear, the range spotlights relaxed-cut denim jeans, cozy sweaters, classic jean jackets, and more. Each ensemble seamlessly encourages a masterclass in layering, offering endless possibilities for the modern man to navigate the transitional weather in style.

Luc Defont-Saviard layers in a jean jacket, denim shirt, jeans, and coat for Pepe Jeans' fall-winter 2023 campaignPin
Luc Defont-Saviard layers in a jean jacket, denim shirt, jeans, and coat for Pepe Jeans’ fall-winter 2023 campaign. Photo: Raul Córdoba / Pepe Jeans

Yet, the collection isn’t just about casual elegance. Taking inspiration from the rugged aesthetics of workwear, Pepe Jeans infuses distinct touches that reflect resilience and functionality.

A notable example is the inclusion of carpenter pockets, skillfully integrated into the designs. As they bridge the gap between style and utility, these pockets nod to Pepe Jeans’ stylish evolution as the label looks back and celebrates 50 years.


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