Reflecting on 2020, Paul Smith cites its 50th anniversary and the COVID-19 lockdown as its looks forward with “the opportunity to reset and rethink.” For fall 2021, the British fashion brand brings its classics forward with fresh interpretations. Essential pieces for autumn include check tailoring, mohair sweaters, and vintage shirts. Paul Smith also revisits its archives, offering up paisley, floral, and striped prints.
Jack Davison works with Paul Smith to photograph its fall-winter 2021 campaign. Meanwhile, Julian Ganio styles the ad, highlighting timeless tailoring and signature details like the simple striping of a neck. For this season’s campaign stars, Paul Smith enlists a cast of British talent.
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“In the spirit of togetherness and positivity,” actor Omari Douglas, cyclist Duke Agyapong, artist Tristan Pigott, model Shade Akinbobola, and singer Gia Ford appear in Paul Smith’s fall campaign. The stars share what motivates and inspires them in life. Douglas expresses, “I love music, music is really important in my life, it energizes me, it inspires me. I like to feed my curiosity by trying to find music I don’t necessarily know or I’m not familiar with.”
Paul Smith Fall/Winter 2021 Campaign
