Paul Smith marks fifty years of creativity with its fall-winter 2020 campaign. The fashion brand celebrates by collaborating with Naguel Rivero, Casper Kofi, and Greg Lin Jiajie to photograph its latest advertisement. Each series of images captures a different aspect of the multifaceted Paul Smith man. Front and center, Babacar N’doye, Jeranimo van Russel, and Lamine Faty step into the brand’s designer shoes. Statuesque, Lamine is layered in Paul Smith’s clothing as he poses for the lens of Rivero. Meanwhile, he is styled by Danielle van Camp. On the other hand, Kofi takes a more modern path with a studio shoot. Jeranimo poses against a contemporary backdrop, sporting printed looks styled by Pau Avia. Finally, Jiajie is tasked with a classic studio shoot. He delivers stunning portraits of Babacar dressed in sleek tailored suits.
Related: Paul Smith Celebrates 50th Anniversary with Fall ’20 Collection
Paul Smith Fall/Winter 2020 Campaign
