Ludwig, Alton & Andrés Front HUGO Campaign

December 29, 2020
Ludwig Wilsdorff fronts HUGO's fall-winter 2020 men's campaign.
Ludwig Wilsdorff fronts HUGO’s fall-winter 2020 men’s campaign.

Models Ludwig Wilsdorff, Alton Mason, and Andrés Sanjuan are living art as the trio comes together for HUGO’s fall-winter 2020 campaign. Sporting fun looks from Hugo Boss’s youth-infused HUGO line, Ludwig, Alton, and Andrés, are styled by Emilie Kareh. They wear printed shirts and pullovers with a mix of tailoring and casual alternatives. The life of the party, the models, pose for portraits and candid-styled shots. Bringing the advertisement to life, photographer Oliver Hadlee Pearch collaborates with art director Stephan Dimu. Capturing the season in warm tones, Pearch amplifies HUGO’s modern museum-worthy collection.

Related: HUGO Goes Minimal for Pre-Fall ’20 Collection

HUGO Fall/Winter 2020 Campaign

Models Andrés Sanjuan, Alton Mason, and Lera Abova appear in HUGO's fall-winter 2020 campaign.
Models Andrés Sanjuan, Alton Mason, and Lera Abova appear in HUGO’s fall-winter 2020 campaign.
Oliver Hadlee Pearch photographs Andrés Sanjuan and Ludwig Wilsdorff for HUGO's fall-winter 2020 campaign.
Oliver Hadlee Pearch photographs Andrés Sanjuan and Ludwig Wilsdorff for HUGO’s fall-winter 2020 campaign.
Alton Mason and Ludwig Wilsdorff star in HUGO's fall-winter 2020 campaign.
Alton Mason and Ludwig Wilsdorff star in HUGO’s fall-winter 2020 campaign.
Suiting up, Alton Mason appears in HUGO's fall-winter 2020 campaign.
Suiting up, Alton Mason appears in HUGO’s fall-winter 2020 campaign.