This autumn, Neiman Marcus debuts its new advertising campaign with the tagline “Live Your Luxury.” The retailer looks to the concept of living in the present, discovering luxury in the ordinary, and remaining loyal to one’s uncompromisingly own personal style as sources of creative motivation.
Neiman Marcus Fall 2022 Campaign
In addition, Neiman Marcus encourages customers to traverse the newest clothing designs with confidence, audacity, eclecticism, brightness, and a sense of purpose. After all, clothing in this day and age is much more than simply its purpose; rather, it may be an extension of the wearer and the hope of living life in the manner that the wearer chooses.
The “Live Your Luxury” campaign that Neiman Marcus is sharing is about having the self-assurance to approach more sophisticated and stylish garments in a way most suited to your individuality. The advertising shows this idea by using a variety of locales in New York City and personality-driven energy.
Models Lander Dalton, Serigne Lam, Zheng Zhang, Babacar N’Doye, and Erin Mommsen aid Neiman Marcus in traversing the many personas represented by their characters. While posing for photographs by Arnaud Pyvka and David Roemer, the models look stunning in the autumn styles created by labels such as Zegna and Etro.
According to Daz McColl, Chief Marketing Officer of Neiman Marcus, “This campaign signals a reimagined perspective of luxury, which, ultimately, means something different and often very personal to the individual.”
For McColl, “It is not just about styles or trends–and the unspoken expectations that come with them. It’s about how you wear a piece or a look, when you wear it, why you wear it, and what it means to you.”
The Neiman Marcus Chief Marketing Officer adds, “It is about imbuing luxury as a mindset and a prism within our daily paces–and embracing it all.”