Michael Yerger may be one of the most popular underwear models globally. As the face of 2(X)IST’s new Lightning underwear collection, the American model joins forces with the brand. Underwear styles that bridge the gap between function and style, focusing on premium, performance-ready fits, are part of the collection. Christian Oita photographs Michael for the 2(X)IST Lightning ad, directed by Roi Elfassy and Daniel Packar of BIG and Partners.
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2(X)IST Lightning Campaign
2(X)IST expands on its distinctive aesthetic with the Lightning collection. The underwear brand reimagines essentials for high-intensity exercises. Michael Yerger is featured in the Lightning ad, working out on the beach in the lineup. Michael is wearing 2(X)IST underwear made of the label’s Speed Dri nylon, a lightweight, breathable mesh fabric that wicks moisture away. Low-rise briefs and trunks to long boxer briefs are all available.
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2(X)IST uses a blue and black color palette for its Lightning line. The classic color scheme works well with various solid and color-blocked motifs. 2(X)IST’s camouflage designs also make a striking statement. 2(X)IST’s underwear combines style and optimum comfort with a high design appeal thanks to their construction.
