The Importance of Being–Mannequin model Matt King appears before the lens of Joel Low, starring in the spring/summer 2013 campaign of N.Tyler. Art directed and styled by UNIFORM, Matt is layered in a myriad of prints for a dapper tailored look. / Photo assistance by Alfie Pan and Yvonne Yau. Graphic design direction by Do Not Design (Yanda). Production assistance by Kathy Anne Lim. Grooming by Rick Yang.