Jeans x Jeans is a permanent collection released by Massimo Dutti. It is in collaboration with the brand’s Jeans Redesign Project. The range demonstrates Massimo Dutti’s dedication to providing customers with access to jeans developed with the tenets of a circular economy in mind. A circular economy cuts down on material consumption, reimagines existing materials to use fewer resources to produce, and repurposes waste as a resource for creating new materials and goods.
Massimo Dutti Jeans x Jeans Collection
In celebration of the Jeans x Jeans’ debut, an editorial was shot with Braien Vaiksaar. The top model connects with fashion photographer Bruno Staub to front a minimalist fashion session. Stylist Marina Gallo outfits Braien in denim jeans from Massimo Dutti, which come in fits ranging from slim to tapered.
Massimo Dutti takes great pleasure in its efforts in the area of sustainability, which has led to initiatives such as the Jeans Redesign Project. To produce less harmful clothing to the environment, the brand uses procedures that do not need water, such as ozone finishing, while using detachable buttons and recyclable labels. In addition, the denim that Massimo Dutti sells is produced using non-hazardous materials that are either recycled or renewable.