Martin Pichler + Manuel Rauner Launch Verdandy with New Campaign

July 20, 2015
Martin Pichler photographed by Kosmas Pavlos for Verdandy
Martin Pichler photographed by Kosmas Pavlos for Verdandy

Wiener models Martin Pichler and Manuel Rauner come together for a new business venture. The models look to explore fashion behind the scenes with the launch of their new label Verdandy. Tapping into the jogger craze, Pichler and Rauner kick off their line with fashion pants that are a hybrid of jeans and sweatpants. Embracing the slogan “For that good-looking feeling”, the pants use a special jersey-denim blend to combine the relaxed element of sweatpants with the timeless look of denim. When it comes to the brand’s first campaign, the casting process was relatively simple. Pichler and Rauner star in the campaign themselves, connecting with longtime collaborator and photographer Kosmas Pavlos.

Manuel Rauner photographed by Kosmas Pavlos for Verdandy
Manuel Rauner photographed by Kosmas Pavlos for Verdandy