Footballer Cristiano Ronaldo is the latest TAG Heuer celebrity ambassador. Starring in a new campaign, which breaks next month, Ronaldo is photographed by Mike Van Cleven for a sporty image that boasts the hashtag #DontCrackUnderPressure. TAG Heuer also unveils behind the scenes images from the campaign shoot, which occurred this past May in Barcelona. Ronaldo is captured by photographer Fred Merz for the pictures.
The advertisement’s overall positive message is: “Ronaldo doesn’t crack under pressure. He follows his own path. Defines his own rules. He challenges himself and the others.” Ronaldo also talks about his timepiece collaboration with TAG Heuer, sharing, “Accuracy, precision, dependability and finesse have a huge role to play on the football pitch. The TAG Heuer CR7 is a tactile expression of these qualities, making it a watch that brings together elements of power and playfulness.”
Behind the Scenes: Cristiano Ronaldo TAG Heuer Photo Shoot
