Balmain unveils an exciting new collaboration. The French fashion house partners with Colombian singer Maluma for a new exclusive capsule collection. Balmain’s creative director Olivier Rousteing reunites with Maluma after creating a look for the singer to wear to the 2020 Video Music Awards. With the stars aligning, Rousteing and Maluma reconnected for a unique collaboration.
“It’s been one of my goals to work with a respected fashion house on a collection, but this journey was more exciting, as Olivier pushed me to design with him and sketch looks that I personally will wear off the stage and showcase high couture with a bit of Papi Juancho,” says Maluma. “This process was exciting as I have always dreamt to design one day, and I was happy to have a friend like Olivier let me express myself creatively through fashion.”