John Varvatos finds the perfect artist to represent its Wild at Heart collection. The fashion label looks to none other than Machine Gun Kelly to fronts its fall-winter 2017 campaign. Not his first time at the rodeo, MGK also appears in a Reebok advertisement this season. Embodying Varvatos’ rebellious man of style, the rapper connects with photographer Danny Clinch.
Related: Wild at Heart | John Varvatos Unveils Fall ’17 Collection
Appearing in black and white images, Machine Gun Kelly sports a leopard print adorned biker jacket. Talking about the campaign, Varvatos shares, “I’ve followed Machine Gun Kelly’s career as he’s risen from the streets of Cleveland to an international star.” The designer continues, “Not only has his music evolved but so has he. Our shared passion for music, mid-western roots, and living life with a rebel spirit has bonded us in friendship.”
Video: Machine Gun Kelly for John Varvatos Fall/Winter 2017 Campaign
Behind the Scenes: Machine Gun Kelly for John Varvatos Fall/Winter 2017 Campaign
