Joe Jonas & DNCE Embrace Retro Tennis Style for K-Swiss Campaign

The Fashionisto

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Published August 9, 2017

Joe Jonas embraces retro tennis style as the star of K-Swiss' new campaign.Pin
Joe Jonas embraces retro tennis style as the star of K-Swiss’ new campaign.

After starring in numerous GUESS campaigns, DNCE frontman Joe Jonas lines up his latest gig. Jonas joins bandmates Jack Lawless, Cole Whittle, and JinJoo Lee as the newest brand ambassadors of K-Swiss. The group embraces retro tennis style as they star in a cheeky campaign for the brand. The advertisement spotlights K-Swiss’ classic heritage with a focus on its white Classic VN sneaker. Taking to the tennis court, DNCE easily makes a case for the iconic white sneaker.

Related: Joe Jonas Covers Something About Magazine, Talks DNCE Album

K-Swiss Classic VN White SneakerPin
K-Swiss Classic VN White Sneaker $65

Joe Jonas & DNCE for K-Swiss Campaign

DNCE members Jack Lawless and Cole Whittle front a tennis-inspired campaign for K-Swiss.Pin
DNCE members Jack Lawless and Cole Whittle front a tennis-inspired campaign for K-Swiss.
K-Swiss enlists music group DNCE as the stars of its latest campaign.Pin
K-Swiss enlists music group DNCE as the stars of its latest campaign.

Hitting the tennis court, Joe Jonas and Cole Whittle appear in a K-Swiss campaign.Pin
Hitting the tennis court, Joe Jonas and Cole Whittle appear in a K-Swiss campaign.

Jack Lawless of DNCE fame is front and center for a K-Swiss campaign.Pin
Jack Lawless of DNCE fame is front and center for a K-Swiss campaign.

Video: Joe Jonas & DNCE for K-Swiss


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