Loro Piana’s Spring 2025 Ad Blends Architecture & Style

The Fashionisto

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Published January 17, 2025

Leon Dame stars in the Loro Piana spring 2025 campaign.Pin
Leon Dame stars in the Loro Piana spring 2025 campaign. Photo: Mario Sorrenti / Loro Piana

Loro Piana unveils its spring 2025 campaign, photographed by Mario Sorrenti. This season, Rio de Janeiro’s vibrant modernism sets the tone.

Models Leon Dame and Woosang Kim take the lead. The duo is captured outdoors and within striking architectural spaces, exuding a serene confidence.

Loro Piana Spring 2025 Campaign

Woosang Kim fronts the Loro Piana spring 2025 campaign.Pin
Woosang Kim fronts the Loro Piana spring 2025 campaign. Photo: Mario Sorrenti / Loro Piana

Linen dominates the wardrobe—a nod to the Loro Piana’s expertise in refined materials. Neutral tones, from taupe to soft gray, harmonize with textures that range from crisp to fluid.

Set against Oscar Niemeyer’s visionary structures, Leon’s tailored number and Woosang’s relaxed, yet polished ensemble reflect a quiet luxury.

Woosang Kim fronts the Loro Piana spring 2025 campaign.Pin
Loro Piana unveils its spring 2025 campaign featuring model Leon Dame. Photo: Mario Sorrenti / Loro Piana

Ultimately, the synergy between the architectural elegance and Loro Piana’s understated sophistication creates a dialogue of refined restraint.


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