Loro Piana Weaves a Scottish Tale for Its Fall 2024 Campaign

The Fashionisto

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Published July 11, 2024

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Updated July 14, 2024

Loro Piana unveils its fall-winter 2024 campaign featuring models Woosang Kim, Angelina Kendall, and Leon Dame.Pin
Loro Piana unveils its fall-winter 2024 campaign featuring models Woosang Kim, Angelina Kendall, and Leon Dame. Photo: Mario Sorrenti / Loro Piana

Loro Piana’s fall-winter 2024 campaign unfolds with a journey to the picturesque landscapes of Scotland, where the historic Inveraray Castle sets the stage. This 18th-century marvel, with its gothic revival architecture and storied past, becomes the backdrop for a collection that reflects timeless elegance.

Woosang Kim and Leon Dame lead the charge, embodying Loro Piana’s cultured man. Joined by Angelina Kendall, Anok Yai, and Bibi Breslin, they appear before the lens of photographer Mario Sorrenti.

Loro Piana Fall/Winter 2024 Campaign

Models Angelina Kendall and Woosang Kim star in Loro Piana’s fall-winter 2024 campaign. Pin
Models Angelina Kendall and Woosang Kim star in Loro Piana’s fall-winter 2024 campaign. Photo: Mario Sorrenti / Loro Piana

The fall-winter 2024 Loro Piana collection is rich with texture and craftsmanship, reminiscent of the era when Scotland was renowned for its textile production. Earthy tones dominate the palette, mirroring the serene and rugged beauty of the Scottish Highlands, a region historically known for its natural dyes and woolen fabrics.

Woosang Kim, Leon Dame, Bibi Breslin, Angelina Kendall, and Anok Yai share the spotlight for Loro Piana’s fall-winter 2024 campaign.Pin
Woosang Kim, Leon Dame, Bibi Breslin, Angelina Kendall, and Anok Yai share the spotlight for Loro Piana’s fall-winter 2024 campaign. Photo: Mario Sorrenti / Loro Piana

Cashmere sweaters, tailored suits, and pleated wool trousers evoke a refined style, paralleling the tradition of Scottish tweeds and knitwear. Leather riding boots add an equestrian touch—offering a nod to the Highlanders’ heritage and the equestrian culture of the Scottish elite.

Against Inveraray Castle’s backdrop, Loro Piana blends old-world charm and modern sophistication. With its campaign, the luxury brand offers elegant menswear and a tribute to Scotland’s rich cultural and sartorial history.


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