Loro Piana Fall 2024: Celebrating 100 Years of Craft

The Fashionisto / Published February 25, 2024

Loro Piana’s fall-winter 2024 collection is a masterful celebration of the brand’s centennial, encapsulating the essence of its storied heritage in luxury textiles. With the fiori di cardo, the thistle flower, at its heart, the line pays homage to the traditional practices that have refined Loro Piana’s cashmere for decades.

This emblematic symbol, deeply rooted in the brand’s identity since 1951, represents the Maison’s commitment to material excellence and its fusion of history with innovative textile technology.

Loro Piana approaches the new season with a color palette that is a curated collection of earth and shadow, where muted tones of venus rice, tundra, and dusty khaki paint a portrait of autumnal serenity, punctuated by the deep hues of steel brown and dark Vicuña.

Loro Piana Fall/Winter 2024 Collection

This season’s collection marries a sophisticated color palette with select luxurious fabrics, each chosen for its distinct qualities. CashDenim redefines denim with its exceptional softness, while the Gift of Kings wool offers unmatched warmth and finesse, thanks to its origins from Merino sheep in Australia and New Zealand.

Pecora Nera wool, rare and sourced from black Merino sheep, provides a unique depth and texture. Notably, the collection integrates Graphene, a material celebrated for superior heat-conducting properties, ensuring optimal thermal comfort.

The garments are thoughtfully designed with an awareness of the Loro Piana man’s varied needs. Every garment, from the unstructured blazers to the soft yet commanding overcoats, is crafted to embody a sense of relaxed sophistication.

The outerwear, including luxurious wool fur shirt jackets and insulating puffer jackets, promises versatile styling options and cozy warmth. Transitioning to evening wear, it’s a triumph of understated luxury, with tuxedos and shearling coats offering a relaxed refinement, perfect for after-dark elegance.

The tactile pleasure of silk turtlenecks and the sophisticated stand-up collar Spagna shirts further enhance this. Meanwhile, footwear such as Derby lace-ups, loafers, and suede wallabies provide a foundation of classic style.

At the same time, the oversized Bale hobo bag and the Loom-inspired weekend bag encapsulate utility in luxe designs. The accessories complete the narrative of each look, ensuring that the Loro Piana man is equipped with poise and practicality for every occasion.

Loro Piana’s fall-winter 2024 collection showcases wearable art, reflecting a rich history of sartorial mastery. The collection invites exploration of the intricate textures and visual allure of fabrics that honor the Maison’s heritage while enveloping wearers in the embrace of modern luxury.


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