Loro Piana Fall 2023 Campaign: Everyday Moments

The Fashionisto

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Published July 19, 2023

Henry Kitcher fronts Loro Piana's fall-winter 2023 campaign for men. Pin
Henry Kitcher fronts Loro Piana’s fall-winter 2023 campaign for men. Photo: Glen Luchford / Loro Piana

Loro Piana’s fall-winter 2023 campaign for men is an immersive dive into the world of understated luxury. The advertisement, a blend of intimate and dynamic snapshots, is beautifully crafted through the lens of renowned photographer Glen Luchford. Known for his unique approach to capturing the essence of brands, Luchford delivers the campaign’s central theme: a sentimental, joyful atmosphere reflecting the artful craft of living.

Loro Piana Fall/Winter 2023 Campaign

Model Henry Kitcher appears in Loro Piana's fall-winter 2023 campaign. Pin
Model Henry Kitcher appears in Loro Piana’s fall-winter 2023 campaign. Photo: Glen Luchford / Loro Piana

Every image, celebrating ordinary moments turned extraordinary, resonates with authenticity. The campaign urges the audience to don Loro Piana not just for the sake of fashion but as a part of their lifestyle, celebrating every day as an occasion. Atelier Franck Durand artfully guides this remarkable vision.

Set within the cozy confines of a well-decorated house, the scenes are a testament to the ingenious set design by Gideon Ponte. Model Henry Kitcher stands at the heart of the campaign, embodying the brand’s quiet luxury with cozy knitwear in neutral hues.

Styled by Aleksandra Woroniecka, Henry wears garments designed to be worn and experienced, not just observed. The campaign also enjoys a touch of realism thanks to hair stylist Anthony Turner and makeup artist Yadim. Their combined expertise enhances the natural essence of the imagery, contributing to the overall authenticity and relatability.

Loro Piana enlists Henry Kitcher as the star of its fall-winter 2023 campaign for men. Pin
Loro Piana enlists Henry Kitcher as the star of its fall-winter 2023 campaign for men. Photo: Glen Luchford / Loro Piana

Loro Piana’s fall-winter 2023 campaign is a fashion showcase and a lifestyle proposition. It invites audiences to enter a world where everyday moments are elevated with elegance, and artful living is the norm. This remarkable vision of quiet luxury creates a charming journey through the brand’s ethos, making the collection more than just clothing—an invitation to embrace the Loro Piana lifestyle.


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