Loro Piana Embraces the Power of Movement

The Fashionisto

/

Published January 20, 2023

Leon Dame dons a light scarf with a brown jacket and white jeans for Loro Piana's spring-summer 2023 campaign.
Leon Dame dons a light scarf with a brown jacket and white jeans for Loro Piana’s spring-summer 2023 campaign. Photo: Inez & Vinoodh / Loro Piana

Loro Piana’s spring-summer 2023 advertisement delves into the power of motion. It examines physical movement as a tool to interact with our natural habitat, whether it be in an urban cityscape or far from civilization. This new ad campaign illuminates how clothing can be a companion to energy—a motivating and electrifying drive like pushing oneself forward or taking flight.

Model Leon Dame is a chic vision in a blue quilted jacket with a white polo and pleated trousers for Loro Piana's spring-summer 2023 campaign.
Model Leon Dame is a chic vision in a blue quilted jacket with a white polo and pleated trousers for Loro Piana’s spring-summer 2023 campaign. Photo: Inez & Vinoodh / Loro Piana

Loro Piana Men’s Spring/Summer 2023 Campaign

Inez & Vinoodh brings the Loro Piana spring-summer 2023 campaign to life with German fashion model Leon Dame as its star. The ad follows him along a mesmerizing journey, from indoors and out, from urban spaces to natural landscapes, eventually leading us up to the coast. His movements are captured in gorgeous photos that reflect his expressions as his clothes meet his body like water around stones in an idyllic stream.

Loro Piana reunites with model Leon Dame for its spring-summer 2023 campaign.
Loro Piana reunites with model Leon Dame for its spring-summer 2023 campaign. Photo: Inez & Vinoodh / Loro Piana

In Loro Piana’s spring-summer 2023 advertisement, pictures emphasize the beauty of shapes and textures from the collection. As a representation of Italian culture, this style captivates active and leisurely lifestyles and formal elegance.

Loro Piana delivers a unique perspective by blending classic tailoring with smart, casual separates crafted from cotton, cashmere, and linen in naturally occurring shades. The brand aims to create an organic connection between the body, clothing, and movement—it’s all about effortless fashion in motion.


Recent Updates

Xiao Zhan Inspires in Gucci Link to Love Campaign

Xiao Zhan Inspires in Gucci Link to Love Campaign

With his signature charisma, Xiao Zhan returns to the spotlight in a new campaign for Gucci. As the global brand ...
Mathias Lauridsen & Son Celebrate Father's Day with Mango

Mathias Lauridsen & Son Celebrate Father’s Day with Mango

In anticipation of Father's Day, Mango Man reveals a new outing that merges fashion and fatherhood, featuring model Mathias Lauridsen ...
Buzz Cut Hairstyles Men

A Buzz Cut Odyssey: The Ultimate Guide to Men’s Buzz Cuts

Whether contemplating your first buzz cut or simply fine-tuning your grooming game, you've come to the right place. With its ...
J.Crew Turns the Tide with New Summer Swimwear

J.Crew Turns the Tide with New Summer Swimwear

J.Crew is ready to fill your closet with chic beach staples for the early summer. Back with a stunning new ...
David, Jon & Leon Front Dolce & Gabbana Roma Campaign

David, Jon & Leon Front Dolce & Gabbana Roma Campaign

In the ever-changing world of fashion, Dolce & Gabbana continues to make its mark with its recent fall-winter 2023 Roma ...
Ryan Gosling dons western style for his GQ photoshoot. The Barbie actor wears vintage fashions, including a pair of Levi's jeans from Front General Store.

Ryan Gosling Talks Being Barbie’s Ken in GQ

GQ's "Wet Hot Summer" issue reveals its cover star: 42-year-old Ryan Gosling, the very one making waves as Ken in ...