Liam Payne Rocks Clip-On Eyewear for HUGO Fall ’20 Campaign

October 27, 2020
Donning glasses, Liam Payne appears in HUGO's fall-winter 2020 eyewear campaign.
Donning glasses, Liam Payne appears in HUGO’s fall-winter 2020 eyewear campaign.

Liam Payne is again the face of HUGO as he reunites with the German brand for its fall-winter 2020 eyewear campaign. Payne couples up with model Aiden Curtiss as HUGO showcases its fun new collection of sunglasses and optical frames this season. Payne checks into a hotel for the advertisement. Exuding great charm, the singer showcases HUGO’s optical frames and sunglasses for the year.

Related: Liam Payne Reunites with HUGO for Pre-Fall ’20 Capsule

HUGO’s eyewear hopes to gain your attention with not only its bold use of modern shapes and colors but its clip-on’s. Now, you can get optical frames and sunglasses in one with HUGO’s magnetic clip-on lenses. The add-on embodies the brand’s tagline of “The choice is yours.” You can take your glasses from smart to trendy and dark or mirrored.

Liam Payne for HUGO Fall/Winter 2020 Eyewear Campaign

Relaxing in bed, Liam Payne stars in HUGO's fall-winter 2020 eyewear campaign.
Relaxing in bed and rock a leather biker jacket, Liam Payne stars in HUGO’s fall-winter 2020 eyewear campaign.
Singer Liam Payne fronts HUGO's fall-winter 2020 eyewear campaign.
Singer Liam Payne fronts HUGO’s fall-winter 2020 eyewear campaign.
Model Aiden Curtiss and singer Liam Payne come together as the stars of HUGO's fall-winter 2020 eyewear campaign.
Model Aiden Curtiss and singer Liam Payne come together as the stars of HUGO’s fall-winter 2020 eyewear campaign.
HUGO enlists Liam Payne as the star of its fall-winter 2020 eyewear campaign.
HUGO enlists Liam Payne as the star of its fall-winter 2020 eyewear campaign.