Liam Payne is again the face of HUGO as he reunites with the German brand for its fall-winter 2020 eyewear campaign. Payne couples up with model Aiden Curtiss as HUGO showcases its fun new collection of sunglasses and optical frames this season. Payne checks into a hotel for the advertisement. Exuding great charm, the singer showcases HUGO’s optical frames and sunglasses for the year.
HUGO’s eyewear hopes to gain your attention with not only its bold use of modern shapes and colors but its clip-on’s. Now, you can get optical frames and sunglasses in one with HUGO’s magnetic clip-on lenses. The add-on embodies the brand’s tagline of “The choice is yours.” You can take your glasses from smart to trendy and dark or mirrored.