![Liam Payne HUGO Fall Winter 2020 Eyewear Campaign 004 Donning glasses, Liam Payne appears in HUGO's fall-winter 2020 eyewear campaign.](https://www.thefashionisto.com/wp-content/uploads/2020/10/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-004.jpg)
Liam Payne is again the face of HUGO as he reunites with the German brand for its fall-winter 2020 eyewear campaign. Payne couples up with model Aiden Curtiss as HUGO showcases its fun new collection of sunglasses and optical frames this season. Payne checks into a hotel for the advertisement. Exuding great charm, the singer showcases HUGO’s optical frames and sunglasses for the year.
Related: Liam Payne Reunites with HUGO for Pre-Fall ’20 Capsule
HUGO’s eyewear hopes to gain your attention with not only its bold use of modern shapes and colors but its clip-on’s. Now, you can get optical frames and sunglasses in one with HUGO’s magnetic clip-on lenses. The add-on embodies the brand’s tagline of “The choice is yours.” You can take your glasses from smart to trendy and dark or mirrored.
Liam Payne for HUGO Fall/Winter 2020 Eyewear Campaign
![Liam Payne HUGO Fall Winter 2020 Eyewear Campaign 001 Relaxing in bed, Liam Payne stars in HUGO's fall-winter 2020 eyewear campaign.](https://www.thefashionisto.com/wp-content/uploads/2020/10/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-001.jpg)
![Liam Payne HUGO Fall Winter 2020 Eyewear Campaign 003 Singer Liam Payne fronts HUGO's fall-winter 2020 eyewear campaign.](https://www.thefashionisto.com/wp-content/uploads/2020/10/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-003.jpg)
![Liam Payne HUGO Fall Winter 2020 Eyewear Campaign 002 Model Aiden Curtiss and singer Liam Payne come together as the stars of HUGO's fall-winter 2020 eyewear campaign.](https://www.thefashionisto.com/wp-content/uploads/2020/10/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-002.jpg)
![Liam Payne HUGO Fall Winter 2020 Eyewear Campaign 005 HUGO enlists Liam Payne as the star of its fall-winter 2020 eyewear campaign.](https://www.thefashionisto.com/wp-content/uploads/2020/10/Liam-Payne-HUGO-Fall-Winter-2020-Eyewear-Campaign-005.jpg)