IWC taps brand ambassador Lewis Hamilton to celebrate its newest watch collection. The seven-time Formula 1 champion is the face of IWC’s Big Pilot timepiece range. Hamilton links up with photographer Misan Harriman for the occasion.
Taking up the spotlight, Hamilton brings his style to the forefront. He showcases how no matter how modern your look is, there’s a place for IWC’s classic artistry. Hamilton complements his relaxed style with the Big Pilot 43, Perpetual Calendar, and Top Gun Edition watches.
“We could not have found a better person than Lewis Hamilton to express the unique character that the Big Pilot’s Watch embodies,” shares IWC chief marketing chair and sustainability committee chair Franziska Gsell. “He is not only a remarkable athlete but a multifaceted personality driven by passion and purpose, using his voice to speak out.”