KJ Apa Fronts New Fossil Watch Campaign

The Fashionisto

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Published August 8, 2018

Fossil welcomes KJ Apa to the family as one of its latest celebrity faces.Pin
Fossil welcomes KJ Apa to the family as one of its latest celebrity faces.

Watch brand Fossil taps KJ Apa as its latest celebrity ambassador. The Riverdale star appears in a new campaign for the label. Going casual in a denim jacket, KJ is all smiles. He reveals Fossil’s Hybrid Smartwatch Q Commuter, and Minimalist Smoke watches. Discussing the campaign, Fossil EVP Steve Evans shares, When deciding who to cast for our upcoming campaign, we kept coming back to the attributes that make up our very DNA: an optimistic attitude, dedication to authenticity and, of course, creative spirit.

Related: Riverdale Stars Cole Sprouse & KJ Apa Cover Seventeen

Evans continues, At Fossil, we believe that what you make time for defines who you are—our cast and campaign embody that brand ethos, and exemplify how intentional time helps achieve both professional and personal happiness. There is an optimistic spirit reflected in this campaign, and we are thrilled to have found a group of creatives that celebrate these values throughout their endeavors.

KJ Apa for Fossil Campaign

KJ Apa models the Fossil Minimalist Smoke stainless steel watch in a new campaign image.Pin
KJ Apa models the Fossil Minimalist Smoke stainless steel watch in a new campaign image.
Actor KJ Apa dons the Fossil Hybrid Smartwatch Q Commuter in stainless steel.Pin
Actor KJ Apa dons the Fossil Hybrid Smartwatch Q Commuter in stainless steel.
All smiles, KJ Apa stars in Fossil's latest advertising campaign.Pin
All smiles, KJ Apa stars in Fossil’s latest advertising campaign.
Riverdale star KJ Apa stars in a campaign for Fossil.Pin
Riverdale star KJ Apa stars in a campaign for Fossil.

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