J Brand celebrates the spirit of Los Angeles with its fall-winter 2018 campaign. Referencing the music scene, the two-part advertisement features the "Studio" and "Stage." The nineties grunge scene is referenced for "Studio." Tom Daly fronts the campaign with Elsa Hosk. Meanwhile, Magnus Unnar photographs Twin Shadow and Rainsford for "Stage." Stylist Karla Welch curates J Brand's essential looks for the outing. J Brand features its Tyler and Eli jeans, along with its Noah jean jacket.