Kellan Lutz joins Geoffrey Beene’s mission of philanthropy as the brand’s new celebrity ambassador. The label unveils an advertisement, which features Lutz in sharp suits. Geoffrey Beene’s leading man, Lutz is captured by the lens of photographer, Matthew Scrivens.
Inspired by Geoffrey Beene’s mission to donate one hundred percent of its net profits to cancer research at the Geoffrey Beene Cancer Research Center, Lutz leaps into action. The actor also appears in a video where he talks more about the label’s philanthropy and his own personal involvement with cancer.