Simons gets a jumpstart on spring with tropical dreams of Hawaii. The retailer’s in-house brand, LE 31 is front and center with a new style edit. Model Hamid Onifade brings a youthful energy to the outing as he links up with photographer Mei Tao for a colorful outing. Embracing vibrant prints and relaxed proportions, Hamid sets a fun tone for the season. LE 31’s hero pieces range from a floral print hoodie and ombré henley to a printed quilted jacket.