Richard Biedul takes up the spotlight as the face of John Smedley for fall-winter 2021. The British model showcases the brand’s signature knitwear as he hits the studio. Exuding a gentleman’s charm, Richard poses for photographer Sohrab Golsorkhi-Ainslie.
For autumn, John Smedley turns to Drew Naylor to style its must-have pieces. The label’s knitwear is front and center for a straightforward approach to the season. Autumnal tones color a versatile selection.
Muse for the season, Richard inspires in John Smedley’s key pieces, such as a long-sleeve extra-fine merino wool men’s shirt that features an all-over geometric pattern. Better yet, John Smedley remains committed to sustainable processes. Practices range from reducing the waste yarn in the knitting process to the continued sourcing of merino wool from sustainable suppliers in New Zealand.