Richard Biedul

British model and creative director with the salt-and-pepper hair, silvering beard, and tailoring instinct that have made him one of menswear's most recognizable English faces
Richard Biedul

Mytheresa


Nationality: British

Height: 6'2"

Hair: Gray

Eyes: Blue

Website: https://www.richardbiedul.com/


Richard Biedul

British model and creative director with the salt-and-pepper hair, silvering beard, and tailoring instinct that have made him one of menswear's most recognizable English faces

Richard Biedul was twenty-seven and a practicing solicitor at a City of London law firm when a model agent stopped him outside his office. He signed with Models 1 in 2011, worked both jobs for a few months, and booked Oliver Spencer, Brioni, and Berluti inside his first month.

Within six months he had left law for modeling full time. By 2015, he was the first male face of La Perla, fronting the launch of its menswear range alongside Liu Wen, Maria Carla Boscono, and Naomi Campbell. He had the premature gray hair, the beard, and the long English face fashion was casting for at the time, and he could wear a Savile Row suit the way it was cut to be worn.

Richard has stayed inside that tailoring identity for more than a decade. Canali, Etro, Richard James, Eton, COS, John Smedley, Todd Snyder, and J. Press have all returned to him for the same reason La Perla cast him in the first place, and British GQ placed him on its best-dressed list in 2017.

The second career has come through design. Richard has released three menswear collections with King & Tuckfield, a shoe capsule with Joseph Cheaney, and a collaboration with Hemingsworth, alongside creative-direction work for Barbour, Berluti, Mytheresa, and Tod’s.

Most models at this level of editorial work become faces of houses; Richard became a partner to them, the rare one whose own taste in tailoring has shaped the clothes other men are now wearing.

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Collected Work

John Smedley Makes a Lasting Case for the Knitted Polo

June 7, 2026

John Smedley Makes a Lasting Case for the Knitted Polo

John Smedley spotlights the enduring versatility of the knitted polo, pairing heritage craftsmanship with the softer tailoring that shapes modern menswear.

Richard Biedul’s Sartorial Playbook for Todd Snyder Coats

November 25, 2024

Richard Biedul’s Sartorial Playbook for Todd Snyder Coats

Todd Snyder enlists Richard Biedul to model and style its latest outerwear collection. Phillip Gutman captures Richard as he interprets

Elegance in Rebellion: The Neo-Romance of John Varvatos

December 9, 2023

Elegance in Rebellion: The Neo-Romance of John Varvatos

The John Varvatos resort 2023 collection, aptly named “Symphonic Odyssey,” transports us to a world where refined silhouettes and ingenious

Mytheresa Unveils Festive Ad: Models, Glitz & Holiday Hits

October 27, 2023

Mytheresa Unveils Festive Ad: Models, Glitz & Holiday Hits

Mytheresa, synonymous with luxury and style, heralds the holiday season with its 2023 festive campaign. The retailer’s advertisement highlights a

Eton Shares a Special Evening with Friends

December 13, 2022

Eton Shares a Special Evening with Friends

For its 2022 holiday campaign, Eton honors shared memories and occasions. Eton’s iconic shirts embody these moments as captured in the brand’s

Richard Biedul Dons Summer Tailoring from COS

June 29, 2022

Richard Biedul Dons Summer Tailoring from COS

Richard Biedul reports for a fashionable summer-style proposal from COS. The British model dons effortlessly tailored garments with a relaxed fit. A

COS Keeps It Simple with Fresh Denim

February 8, 2022

COS Keeps It Simple with Fresh Denim

This season, COS takes a clean, understated approach, staying true to the brand’s minimal aesthetic. COS focuses on denim for its current

Richard Biedul Dons Must-have Knitwear from John Smedley

October 5, 2021

Richard Biedul Dons Must-have Knitwear from John Smedley

Richard Biedul takes up the spotlight as the face of John Smedley for fall-winter 2021. The British model showcases the brand’s signature

Richard Inspires in Classics for Besilent Fall ’20 Campaign

November 4, 2020

Richard Inspires in Classics for Besilent Fall ’20 Campaign

Italian brand Besilent finds the perfect face in Richard Biedul. Known for his gentleman charm, the British model stars in

Luca Larenza Tackles an Italian Holiday with Spring ’21 Collection

July 23, 2020

Luca Larenza Tackles an Italian Holiday with Spring ’21 Collection

Luca Larenza expands his menswear offering with his spring-summer 2021 collection. The season unfolds with an English tourist on a

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