Set against the iconic charm of London, the Jimmy Choo spring 2024 campaign introduces a refreshing narrative of modernity and relaxed sophistication. British actor Guy Remmers, known for his role in Apple TV’s drama The Buccaneers, effortlessly embodies the Jimmy Choo man—his confident poise and creative flair aligning seamlessly with the brand’s vision.
The advertisement, captured by photographer Anton Gottlob, embodies a carefree spirit and the confidence London and Jimmy Choo represent.
Guy Remmers for Jimmy Choo Spring 2024 Advertisement
The streets of London serve as a canvas for the campaign, where pastel hues and graphic prints interact. Styled by Ben Schofield, Remmers is a vision of contemporary cool, his attire reflecting the sleek and clean lines that define the new Jimmy Choo collection.
Notable pieces from the collection include the graphic nylon jacquard Marlow moccasins, the polished black leather Finnion monk strap shoes, the understated suede Etta mule, and the bold block-heeled Sammy boot.
Complementing the footwear, the Jimmy Choo N/S tote is a standout, available in its regular and mini sizes.
Directed by Martin Senyszak, the campaign captures Jimmy Choo’s essence through a lens of accessible luxury and urban elegance.