To create the right environment for its spring-summer 2022 campaign, Jil Sander+ envisions a distant Mediterranean island. The combination of nature, calm, and freedom represents the awareness and balance that the line strives to achieve. According to Lucie and Luke Meier, the creative directors of Jil Sander, the collection is a lineup of practical pieces designed for a life in nature. The Jil Sander+ brand is an essential companion with each new Jil Sander collection.
Jil Sander+ Spring/Summer 2022 Campaign
To capture the Jil Sander+ spring-summer 2022 campaign, Lucie and Luke Meier engage the help of British photographer Nikki McClarron. The advertisement depicts upscale clothing made of premium fabrics with noteworthy details. In McClarron’s relaxed photographs, shot with natural light, the casual and comfortable attitudes are front and center.
McClarron captures models Tak Bengana and Evelina Lauren in their roles as the faces of the Jil Sander+ spring 2022 advertising campaign. Each individual and their surroundings exist in a state of equilibrium. Furthermore, the site’s colors mirror the Jil Sander+ clothing, which features a variety of textures and nuance.