Jil Sander Studies the Here & Now with Spring ’22 Campaign

The Fashionisto

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Published January 18, 2022

Moustapha Sy Model Jil Sander Campaign Spring Summer 2022Pin
Moustapha Sy fronts Jil Sander’s new spring-summer 2022 campaign.

Jil Sander creative directors Lucie and Luke Meier connect with photographer Chris Rhodes once more. The Meier’s seek out Rhodes for Jil Sander’s spring-summer 2022 campaign. Rhodes brings their vision for the season to fruition with help from art director Heiko Keinath

Henry Kitcher Model Jil Sander Campaign Spring Summer 2022Pin
Henry Kitcher stars in Jil Sander’s spring-summer 2022 campaign.

Jil Sander Spring/Summer 2022 Campaign

Chris Rhodes takes to Paris for spring with Lucie and Luke Meier, interpreting the French destination as a metaphor for all cities. The campaign explores an attitude of here and now for Jil Sander. Rhodes shares photos of people and objects, delighting in a mix of abstract shapes and colors, much like the modern Jil Sander aesthetic.

Related: MALICK BODIAN TRAVELS TO TUSCANY FOR JIL SANDER FALL CAMPAIGN

Photographed from the back, Moustapha Sy appears in Jil Sander's spring-summer 2022 campaign.Pin
Photographed from the back, Moustapha Sy appears in Jil Sander’s spring-summer 2022 campaign.

Rhodes captures models Moustapha Sy and Henry Kitcher, citing the Jil Sander campaign as a series of random and unstaged images. The pair showcase menswear from Jil Sander’s spring-summer 2022 collection. Lightweight knits and clean tailoring come together with ornate accessories.

Jil Sander Spring/Summer 2022 Campaign.Pin
Jil Sander Spring/Summer 2022 Campaign.

“The most satisfying aspect of these campaign projects is working closely with the authors and our team,” says Lucie and Luke Meier. “Travelling, improvising, finding new dimensions in what we do. It is important to see the things you do in the world. And we are extremely happy of the affinity that bonds Chris and us together and the way he expands the borders of our vision in the work we do together.”

A close-up of Jil Sander footwear and ready-to-wear for its spring-summer 2022 campaign.Pin
A close-up of Jil Sander footwear and ready-to-wear for its spring-summer 2022 campaign.
An image from Jil Sander's spring-summer 2022 campaign.Pin
An image from Jil Sander’s spring-summer 2022 campaign.
Chris Rhodes photographs Jil Sander's spring-summer 2022 campaign.Pin
Chris Rhodes photographs Jil Sander’s spring-summer 2022 campaign.

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