Jenson Button Returns for Hackett Fall ’22 Campaign

September 28, 2022
Jenson Button Hackett London Campaign Fall 2022
Jenson Button reunites with Hackett London as the star of the brand’s fall-winter 2022 campaign. Photo: Charlie Gray / Hackett London

Jenson Button is in the spotlight as the fall-winter 2022 campaign from Hackett London gets underway. Once again, Button steps into the shoes of Hackett’s stylish leading man. The British racing driver and Formula 1 world champion poses for images taken by Charlie Gray. Button’s wardrobe reflects Hackett’s penchant for classic pieces given a contemporary spin.

Jenson Button Hackett London Campaign Fall 2022 Cake
Enjoying a piece of cake, Jenson Button layers in houndstooth fashions and stars in Hackett London’s fall-winter 2022 campaign. Photo: Charlie Gray / Hackett London

Jenson Button for Hackett London Fall/Winter 2022 Campaign

For the new fall campaign from Hackett London, Jenson Button spends time in the countryside, taking in the sights and sounds of the natural world. The color palette, sartorial flair, and homage to the London history of the brand are all elements that the location has that complement Hackett’s menswear.

Jenson Button Hackett London Campaign Fall 2022 Turtleneck
Exuding the charm and finesse of a gentleman, Jenson Button fronts Hackett London’s fall-winter 2022 campaign. Photo: Charlie Gray / Hackett London

The fall-winter 2022 ad for Hackett London featuring Jenson Button showcases the brand’s hero pieces for the season. The legendary driver sports prominent clothing from Hackett, including the turtleneck pullover, blazers in various styles, and the Velospeed jacket.

Jenson Button Hackett London Campaign Fall 2022 Dogs
On the move with six dogs, Jenson Button appears in Hackett London’s fall-winter 2022 campaign. Photo: Charlie Gray / Hackett London

New Hackett London Logo Revealed

In addition to revealing its most recent advertisement, Hackett is also introducing a brand-new logo designed to reflect the modern simplicity of the brand’s elegant man. The new logo for Hackett London perfectly encapsulates the spirit of the label by both looking to its bright future and honoring its rich past. 

Hackett London unveils its new logo. Video: Hacket London

The new Hackett logo is a nod to its founder, Jeremy Hackett’s, guiding principle: “Keep it simple.” The brand has simplified its primary logo, which consists of a bowler and umbrellas, to better cater to the most recent fashion tendencies. This minor modification to the logo mirrors the transition of the typeface of the Hackett London name to a modern Sans Serif.

Jenson Button Hackett London Campaign Fall 2022 Umbrella
Hackett London enlists Jenson Button as the star of its fall-winter 2022 campaign. Photo: Charlie Gray / Hackett London