In a timely fashion, ABOUT YOU, the prominent online retailer, has joined forces with Jaime Lorente, the talented actor from Netflix’s Money Heist and Elite, to introduce a summer collection. Lorente, routinely celebrated for his chic and modern fashion sensibilities, aligns seamlessly with ABOUT YOU’s vision to bolster its presence in Southern Europe, as noted by Sofia Hagemeier, the company’s head of exclusive cooperations.
Jaime Lorente x ABOUT YOU Collection
The 39-piece assortment, available exclusively at AboutYou.com, effortlessly captures the essence of summer. These sartorial efforts are curated with warm-weather hues, such as subtle earth and sand tones, while complementing them with delicate pastels like mint and light blue. These carefully chosen colors evoke a sense of freshness, perfect for the season.
The Jaime Lorente x ABOUT YOU collection showcases airy, comfortable fits achieved through the skillful use of lightweight, breathable materials such as linen. Timeless summer essentials, like a terry cloth two-piece polo and shorts ensemble, a linen suit, and laid-back t-shirts, further augment the collaboration’s appeal.
In a unique and personal touch, the campaign was photographed at Lorente’s home in Madrid, where the actor himself styled the set. Through the theme “Mixed Emotions,” Lorente offers fans a rare glimpse into his off-screen persona, enriching the connection between the collection and its audience.
