Eyewear brand Italia Independent unveils its spring-summer 2016 advertising campaign. Linking up with photographer and artist Pierpaolo Ferrari, Italia Independent charms with its new outing. Creating engaging magazine covers, Italia Independent highlights its most recent optical and sunglasses styles. The advertisements were conceived by Independent Ideas, an offshoot of the Italia Independent Group, which was founded by Lapo Elkann and Alberto Fusignani in 2007.
Talking about the fun campaign, Independent Ideas CEO Alberto Fusignani shares, "The 2016 campaign aims to emphasize the lifestyle aspect, the mixture of languages and the international vision of Italia Independent." Fusignani continues, "Being independent means writing one's own story every day: today we start publishing our message even on the covers of the new Italia Independent magazines. Another important step as we move towards a more modern concept of communication while at the same time always coherent with the DNA and values on which the brand was founded."
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