Although streetwear and casual clothes for home still retain a firm grip on fashion, Isabel Marant offers a more sophisticated take on the season. For fall-winter 2020, the brand’s campaign highlights textured menswear with a rustic attitude. Isabel Marant enlists photographer Juergen Teller to capture its latest advertisement.
Isabel Marant Fall/Winter 2020 Campaign
Juergen’s famous, minimalist aesthetic suits the fine details of Isabel Marant’s direction for autumn. The German photographer alternates between the outdoors and a gymnasium for the occasion. Front and center, Leon Dame takes up the role of the leading man.
Hailing from Berlin, Germany, Leon provides a carefree attitude for the season. The 22-year-old model dons a smart wardrobe that brings to mind the cold but stylish days of fall—dark shades of gray and blue color Isabel Marant’s sleek selection of cable-knit and ribbed sweaters. Leon also sports a fantastic collarless coat.