Venice Beach and the Los Angeles river serve as the backdrop to Iceberg’s fall-winter 2017 campaign. The Italian fashion brand enlists Lucky Blue Smith and his sister Pyper America to star in the advertisement. Making it an outing for millennials, Iceberg also taps 19-year-old photographer Samuel Trotter to capture the campaign. Playing it low-key, Lucky and his sister pose for relaxed images. The pictures showcase the carefree attitude of creative director James Long’s designs.