Iceberg Fall/Winter 2017 Campaign

Lucky Blue Smith stars in Iceberg's fall-winter 2017 campaign. — Lucky Blue Smith stars in Iceberg’s fall-winter 2017 campaign.

Venice Beach and the Los Angeles river serve as the backdrop to Iceberg’s fall-winter 2017 campaign. The Italian fashion brand enlists Lucky Blue Smith and his sister Pyper America to star in the advertisement. Making it an outing for millennials, Iceberg also taps 19-year-old photographer Samuel Trotter to capture the campaign. Playing it low-key, Lucky and his sister pose for relaxed images. The pictures showcase the carefree attitude of creative director James Long’s designs.

Iceberg Fall/Winter 2017 Campaign

Having fun, Lucky Blue and Pyper America Smith front Iceberg's fall-winter 2017 campaign. — Having fun, Lucky Blue and Pyper America Smith front Iceberg’s fall-winter 2017 campaign.

American model Lucky Blue Smith fronts Iceberg's fall-winter 2017 campaign. — American model Lucky Blue Smith fronts Iceberg’s fall-winter 2017 campaign.

Models Lucky Blue and Pyper America Smith star in Iceberg's fall-winter 2017 campaign. — Models Lucky Blue and Pyper America Smith star in Iceberg’s fall-winter 2017 campaign.

Samuel Trotter photographs Lucky Blue and Pyper America Smith for Iceberg's fall-winter 2017 campaign. — Samuel Trotter photographs Lucky Blue and Pyper America Smith for Iceberg’s fall-winter 2017 campaign.

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Lucky Blue Smith & Sister Pyper America Front Iceberg’s Fall ’17 Campaign

Iceberg Fall/Winter 2017 Campaign

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