Anwar Hadid and Jamie Campbell Bower reunite with HUGO by Hugo Boss for the brand's spring-summer 2018 campaign. Photographer Harley Weir also reconnects with the label to shoot the advertisement. Weir photographs HUGO newcomers Anton Jaeger, Alton Mason, and Zheng as well. Artist Freya Don collaborates with HUGO to create distinct backdrops for the outing. HUGO's cast stands out in relaxed tailoring for the season. The German brand delivers color and on-trend proportions with several art-driven style moments.