Ben Sherman unveils its spring-summer 2018 campaign. The advertisement features photography by Paolo Di Lucente. Tapping into Ben Sherman's contemporary spin on mod style, models Aaron Vernon, Conrad Leadley, and Ola Adeyemi come together. Mitchell Belk styles the trio in effortless looks. The models wear season must-haves that include printed shirts, distressed jeans, and patterned polos. Ben Sherman's strong focus on prints comes from its interest in the bohemian and psychedelic movements of the 1960s.