GenH: Hogan Spotlights Retro-Inspired Sneakers for Spring Campaign

The Fashionisto


Published April 1, 2023

Valerio Maccario Hogan Spring Summer 2023 Campaign
Valerio Maccario stars in Hogan’s spring-summer 2023 campaign, rocking the brand’s H630 sneakers. Photo: Matteo Montanari / Hogan

In a fusion of creativity and ingenuity, Hogan unveils the essence of Gen H in its spring-summer 2023 campaign. Embracing the quintessential elements of innovation, empathy, culture, quality, detail, and experimentation, the brand’s dedication to its core values is appreciable. The star of this advertisement is undoubtedly the H630 sneaker line, embodying a laid-back spirit and a triumphant persona.

Hogan Spring/Summer 2023 Campaign

Hogan Spring Summer 2023 Campaign Cheikh Diakhate
Donning a denim-on-denim outfit, Cheikh Diakhate rocks H630 sneakers for Hogan’s spring-summer 2023 campaign. Photo: Matteo Montanari / Hogan

The H630, with its retro allure and subtle nods to basketball aesthetics, presents an impeccable combination of classic and contemporary design. Sleek lines and a modern attitude converge, delivering fresh sneakers. Hogan highlights the running-inspired H601 sneaker in tandem, epitomizing lightness and monochromatic simplicity.

Cheikh Diakhate Hogan Spring Summer 2023 Campaign
Cheikh Diakhate exudes joy as he holds a pair of H601 sneakers for Hogan’s spring-summer 2023 campaign. Photo: Matteo Montanari / Hogan

This season’s visual narrative unfolds under the masterful eye of photographer Matteo Montanari, who skillfully captures the essence of models Cheikh Diakhate and Valerio Maccario. Fresh from gracing the set of an elegant Hermès campaign, Cheikh is styled by Veronique Didry. Alongside Valerio, Cheikh dons timeless denim and other versatile pieces, harmoniously complementing Hogan’s latest sneaker creations for men.

Hogan Spring Summer 2023 Campaign Valerio Maccario
Embracing denim style, Valerio Maccario wears Hogan’s H630 sneakers for its spring-summer 2023 campaign. Photo: Matteo Montanari / Hogan

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