Astonishing Orange: Hermès Celebrates Its Signature Box

The Fashionisto

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Published March 29, 2023

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Updated June 1, 2023

Hermes Campaign 2023 Saul SymonPin
Saul Symon stars in Hermès’ latest men’s campaign. Photo: Tim Walker / Hermès

Inspired by the vibrant hue of its iconic orange, Hermès unveils an energetic and invigorating campaign for spring 2023. Dubbed “Astonishing Orange,” this fashion extravaganza showcases the French fashion house’s mastery in producing exquisite footwear and accessories.

The campaign is a delightful interplay of energy and sophistication, featuring the charismatic duo of models Saul Symon and Cheikh Diakhate. They exude a sense of enthusiasm as they spotlight the brand’s latest offerings, blending their youthful energy with the timeless elegance of Hermès.

Hermès Spring 2023 Campaign

Hermes Campaign 2023Pin
Hermès unveils a new campaign showcasing its signature orange boxes. Photo: Tim Walker / Hermès

Saul, nestled in an oversized Hermès box, poses amidst a bevy of color-blocked sneakers, their vivid shades reflecting the season’s fun palette. The sneakers, infused with contemporary flair, are bound to be a coveted addition to the wardrobes of discerning fashion enthusiasts.

Hermes Campaign 2023 Cheikh DiakhatePin
All smiles, model Cheikh Diakhate fronts a new Hermès campaign. Photo: Tim Walker / Hermès

Conversely, Cheikh sports an enchanting smile while donning a luxurious silk scarf that exudes the Hermès’ quintessential style. The scarf’s regal pattern and playful mix of colors make for an exquisite accessory that can elevate any ensemble to chic sophistication.


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