Astonishing Orange: Hermès Celebrates Its Signature Box

The Fashionisto


Published March 29, 2023

Hermes Campaign 2023 Saul Symon
Saul Symon stars in Hermès’ latest men’s campaign. Photo: Hermès

Inspired by the vibrant hue of its iconic orange, Hermès unveils an energetic and invigorating campaign for spring 2023. Dubbed “Astonishing Orange,” this fashion extravaganza showcases the French fashion house’s mastery in producing exquisite footwear and accessories.

The campaign is a delightful interplay of energy and sophistication, featuring the charismatic duo of models Saul Symon and Cheikh Diakhate. They exude a sense of enthusiasm as they spotlight the brand’s latest offerings, blending their youthful energy with the timeless elegance of Hermès.

Hermès Spring 2023 Campaign

Hermes Campaign 2023
Hermès unveils a new campaign showcasing its signature orange boxes. Photo: Hermès

Saul, nestled in an oversized Hermès box, poses amidst a bevy of color-blocked sneakers, their vivid shades reflecting the season’s fun palette. The sneakers, infused with contemporary flair, are bound to be a coveted addition to the wardrobes of discerning fashion enthusiasts.

Hermes Campaign 2023 Cheikh Diakhate
All smiles, model Cheikh Diakhate fronts a new Hermès campaign. Photo: Hermès

Conversely, Cheikh sports an enchanting smile while donning a luxurious silk scarf that exudes the Hermès’ quintessential style. The scarf’s regal pattern and playful mix of colors make for an exquisite accessory that can elevate any ensemble to chic sophistication.

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