![HM Men Winter 2023 Lookbook H&M unveils its winter 2023 men's lookbook featuring "Smart," "Street," and "Casual" styles.](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Winter-2023-Lookbook.jpg)
Let H&M be your style muse this winter as the fashion brand showcases its latest clothing and accessories in its winter men’s lookbook. From laid-back streetwear to more scholarly ensembles, there is something for everyone! As Ross Lydon, head of design at H&M Man, says: “Original style may start with someone else’s idea, but it always ends with you.” Explore the latest trends and let them give you a fashionable start to 2023.
Smart Winter Style
![HM Men 2023 Smart Reinvent Lookbook 001 Model Malick Bodian channels '70s men's style in various shades of brown as he wears a suit jacket with a dress shirt, turtleneck, and flared trousers.](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-001.jpg)
H&M has crafted a striking collection of classic men’s clothing this winter. Their outfit ideas feature sharp silhouettes and soft wool textures to bring us effortless sophistication through tailored coats, flared trousers, sleek knits, and on-trend overshirts. The fashion label aims to reinvent all your cold-weather essentials with this range.
![HM Men 2023 Smart Reinvent Lookbook 002 HM Men 2023 Smart Reinvent Lookbook 002](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-002.jpg)
![HM Men 2023 Smart Reinvent Lookbook 006 HM Men 2023 Smart Reinvent Lookbook 006](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-006.jpg)
![HM Men 2023 Smart Reinvent Lookbook 004 HM Men 2023 Smart Reinvent Lookbook 004](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-004.jpg)
![HM Men 2023 Smart Reinvent Lookbook 003 HM Men 2023 Smart Reinvent Lookbook 003](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-003.jpg)
![HM Men 2023 Smart Reinvent Lookbook 005 HM Men 2023 Smart Reinvent Lookbook 005](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-005.jpg)
![HM Men 2023 Smart Reinvent Lookbook 008 HM Men 2023 Smart Reinvent Lookbook 008](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-008.jpg)
![HM Men 2023 Smart Reinvent Lookbook 007 HM Men 2023 Smart Reinvent Lookbook 007](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-007.jpg)
![HM Men 2023 Smart Reinvent Lookbook 009 HM Men 2023 Smart Reinvent Lookbook 009](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-009.jpg)
![HM Men 2023 Smart Reinvent Lookbook 010 HM Men 2023 Smart Reinvent Lookbook 010](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-010.jpg)
![HM Men 2023 Smart Reinvent Lookbook 011 HM Men 2023 Smart Reinvent Lookbook 011](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-011.jpg)
![HM Men 2023 Smart Reinvent Lookbook 012 HM Men 2023 Smart Reinvent Lookbook 012](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-012.jpg)
![HM Men 2023 Smart Reinvent Lookbook 013 HM Men 2023 Smart Reinvent Lookbook 013](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-013.jpg)
Winter Street Style
![HM Men 2023 Street New Prep Lookbook 005 Hudson Primo embraces street style in a winter plaid look.](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-005.jpg)
H&M is here to introduce us all to a more relaxed approach with its amazing winter looks. This wardrobe’s focus, “New Prep,” combines the best varsity styles meshed with nineties-inspired fits and classic plaid patterns. Oversized puffer jackets, baggy jeans, and graphic knitwear add warmth and charm to the season.
![HM Men 2023 Street New Prep Lookbook 001 HM Men 2023 Street New Prep Lookbook 001](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-001.jpg)
![HM Men 2023 Street New Prep Lookbook 002 HM Men 2023 Street New Prep Lookbook 002](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-002.jpg)
![HM Men 2023 Street New Prep Lookbook 003 HM Men 2023 Street New Prep Lookbook 003](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-003.jpg)
![HM Men 2023 Street New Prep Lookbook 004 HM Men 2023 Street New Prep Lookbook 004](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-004.jpg)
![HM Men 2023 Street New Prep Lookbook 006 HM Men 2023 Street New Prep Lookbook 006](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-006.jpg)
![HM Men 2023 Street New Prep Lookbook 007 HM Men 2023 Street New Prep Lookbook 007](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-007.jpg)
![HM Men 2023 Street New Prep Lookbook 008 HM Men 2023 Street New Prep Lookbook 008](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-008.jpg)
![HM Men 2023 Street New Prep Lookbook 009 HM Men 2023 Street New Prep Lookbook 009](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-009.jpg)
![HM Men 2023 Street New Prep Lookbook 010 HM Men 2023 Street New Prep Lookbook 010](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-010.jpg)
![HM Men 2023 Street New Prep Lookbook 011 HM Men 2023 Street New Prep Lookbook 011](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-011.jpg)
![HM Men 2023 Street New Prep Lookbook 012 HM Men 2023 Street New Prep Lookbook 012](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-012.jpg)
![HM Men 2023 Street New Prep Lookbook 013 HM Men 2023 Street New Prep Lookbook 013](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-013.jpg)
Casual Winter Style
![Casual HM Men Winter 2023 Casual Japanese model Hidetatsu Takeuchi inspires in modern proportions for a casual winter look.](https://www.thefashionisto.com/wp-content/uploads/2023/01/Casual-HM-Men-Winter-2023-Casual.jpg)
Embrace the ultimate in laid-back style with H&M’s casual ensembles. This contemporary explorer look is perfect for enjoying life outdoors, from modern workwear to heritage knitwear and overshirts. Don’t forget to complete your outfit with accessories like bucket hats or beanies for an extra stylish touch. Feel confident and comfortable wearing these simple yet fashionable pieces.
![HM Men Casual Explorer 2023 Lookbook 002 HM Men Casual Explorer 2023 Lookbook 002](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-002.jpg)
![HM Men Casual Explorer 2023 Lookbook 003 HM Men Casual Explorer 2023 Lookbook 003](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-003.jpg)
![HM Men Casual Explorer 2023 Lookbook 005 HM Men Casual Explorer 2023 Lookbook 005](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-005.jpg)
![HM Men Casual Explorer 2023 Lookbook 004 HM Men Casual Explorer 2023 Lookbook 004](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-004.jpg)
![HM Men Casual Explorer 2023 Lookbook 006 HM Men Casual Explorer 2023 Lookbook 006](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-006.jpg)
![HM Men Casual Explorer 2023 Lookbook 007 HM Men Casual Explorer 2023 Lookbook 007](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-007.jpg)
![HM Men Casual Explorer 2023 Lookbook 008 HM Men Casual Explorer 2023 Lookbook 008](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-008.jpg)
![HM Men Casual Explorer 2023 Lookbook 009 HM Men Casual Explorer 2023 Lookbook 009](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-009.jpg)
![HM Men Casual Explorer 2023 Lookbook 010 HM Men Casual Explorer 2023 Lookbook 010](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-010.jpg)
![HM Men Casual Explorer 2023 Lookbook 011 HM Men Casual Explorer 2023 Lookbook 011](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-011.jpg)
![HM Men Casual Explorer 2023 Lookbook 012 HM Men Casual Explorer 2023 Lookbook 012](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-012.jpg)
![HM Men Casual Explorer 2023 Lookbook 013 HM Men Casual Explorer 2023 Lookbook 013](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-013.jpg)
![HM Men Casual Explorer 2023 Lookbook 014 HM Men Casual Explorer 2023 Lookbook 014](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-Casual-Explorer-2023-Lookbook-014.jpg)
![HM Men 2023 Street New Prep Lookbook 014 HM Men 2023 Street New Prep Lookbook 014](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Street-New-Prep-Lookbook-014.jpg)
![HM Men 2023 Smart Reinvent Lookbook 014 HM Men 2023 Smart Reinvent Lookbook 014](https://www.thefashionisto.com/wp-content/uploads/2023/01/HM-Men-2023-Smart-Reinvent-Lookbook-014.jpg)
As Ross Lydon articulates, “It’s not about finding one style and sticking to it forever. It’s about expressing how you feel, and that can look different every day.” So don’t let the weather get you down! With H&M’s stylish winter wear, you’ll be ready to face the cold and look good. Let their collection inspire your style!